The circle around the pine tree represents the sun (KOYO). The pine tree in turn represents the evergreen forest (MORI). Notice that the circle isn't closed, this is to symbolize that the forest is dependent on its environment, the sun, the earth and all the external forces for nourishment, internal strength, for growth and for prosperity.
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KOYO means the rising sun in Japanese
KAGEMORI is the family name of the founder of KOYO
MORI means the forest
The meaning behind our logo
Macrobiotic Food Distributor